Marketing & Branding

Retail banking is one of the most competitive sectors for branding in the world. How do you ensure your brand stands out?

Issues covered in this section of the publication include:

Bank branding, market research, bank customer perceptions, bank product design, mind share versus market share, bank marketing, marketing financial products, customer lifecycle marketing, cross-selling, marketing to Gen Y, marketing to baby boomers, blogging, web 2.0, customer satisfaction, customer advocacy, brand design, CRM, direct mail, word-of-mouth marketing, sponsorship.

Nov/Dec 2007

Categorising investment consumers

Controllers, externalisers & worries: Which type of customer are you dealing with?

By Craig Phillips, brandmanagement

Sep/Oct 2007

Race for real-time research

Wouldn't it be nice to know what your customers are thinking right now?

By Craig Phillps, brandmanagement

July/August 2007
Green go the banks
Banks should focus on investment opportunities, not the latest bandwagon
By Richard Watson, nowandnext.com

Add research to your arsenal
Smart brand research can enhance brand respect, value, durability and profitability
By Chris Martin Murphy, The Financial Research Company